CRISTIAN BOIN

IL MANAGER IN AFFITTO

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Posizionamento: la battaglia per le vostre menti

Le 22 immutabili leggi del marketing

Visual Hammer: Nail your brand into the mind with the emotional power of a visual

The fall of advertising

Be Our Guest: Perfecting the Art of Customer Service

Lezioni di leadership creativa. I segreti che ho imparato come CEO di Walt Disney

The Wonderful World of Customer Service at Disney

55 Ways to Add Disney Magic to your Organization

The Cult of the Customer: Create an Amazing Customer Experience that Turns Satisfied Customers into Customer Evangelists

The Customer Experience Book: How to design, measure and improve customer experience in your business

The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money

Mapping Experiences: A Guide to Creating Value through Journeys, Blueprints, and Diagrams

Come funziona il Content Marketing spiegato in modo semplice. Una guida per comprendere i principi del Content Marketing

Chi ha paura del Content Marketing? 7 paure che bloccano professionisti e imprenditori nella produzione di contenuti

Youtility: Why Smart Marketing Is about Help Not Hype

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

The Sticking Point Solution : 9 Ways to Move Your Business from Stagnation to Stunning Growth in Tough Economic Times

The ultimate sales letter

The ultimate marketing plan

The ultimate marketing plan

Ogilvy on Advertising

Il libretto rosso del grande venditore. I 12 comandamenti e mezzo del successo commerciale

My Life in Advertising and Scientific Advertising

Reality in advertising

Ask: The Counterintuitive Online Method to Discover...

Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

Growth hacking Marketing

Growth hacker

Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

Invisible Selling Machine

Built to sell

Marketing agenda

The Customer Support Handbook

Five Star Service: How to deliver exceptional customer service

Customer Understanding: Three Ways to Put the "Customer" in Customer Experience (and at the Heart of Your Business)

The Effortless Experience: Conquering the New Battleground for Customer Loyalty

The Challenger Sale: Taking Control of the Customer Conversation

Would You Do That to Your Mother?: The "Make Mom Proud" Standard for How to Treat Your Customers

Customer Understanding: Three Ways to Put the "Customer" in Customer Experience (and at the Heart of Your Business)

The Power of Moments: Why Certain Experiences Have Extraordinary Impact

Web Analytics 2.0

Lean analytics

Metodo Design Marketing: Analizzare i micro-dati per testare e scalare strategie di mercato

Buyer personas. Comprendi le scelte d'acquisto dei clienti con interviste e Modello Eureka!

The Art of SEO: Mastering Search Engine Optimization

Google Ads agile. Ottimizza le tue campagne in 3 passaggi

Up App Selling: Fidelizza e acquisisci nuovi clienti con le APP

Email Marketing - Acquisisci clienti e aumenta le tue vendite

Conversion Rate Optimization. Aumentare le revenue del tuo sito attraverso la CRO

Lean Ux

Landing page efficace

Usabilità. Individuare e risolvere i problemi

Creare modelli di business

Value proposition design

Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

Innovator's Solution: Creating and Sustaining Successful Growth

Scaling Up: How a Few Companies Make It...and Why the Rest Don't

Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies: The Lightning-Fast Path to Building Multi-Billion-Dollar Scaleups

Scale: Seven Proven Principle to Grow Your Business and Get Your Life Back

Le 24 chiavi della crescita. Come creare un business digitale scalabile e redditizio

Gli indicatori di prestazione del negozio. I numeri che orientano le decisioni

ROI from CRM: It's about sales process, not just technology

Do you CRM me? An Analytical Guide to Customer Relationship Management

Finalmente ho capito come leggere un bilancio

The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth

Partire leggeri. Il metodo Lean Startup: innovazione senza sprechi per nuovi business di successo

Zero to one

The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company

The Opportunity Analysis Canvas

Venture Capital Deal Terms: A guide to negotiating and structuring venture capital transactions

Founder’s Pocket Guide: Startup Valuation

Startup Evolution Curve From Idea to Profitable and Scalable Business: Startup Marketing Manual

Lean B2B: Build Products Businesses Want (Customer Development & Lean Startup in B2B)

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Product Roadmaps Relaunched: A Practical Guide to Prioritizing Opportunities, Aligning Teams, and Delivering Value to Customers and Stakeholders

Strategize: Product Strategy and Product Roadmap Practices for the Digital Age

INSPIRED: How to Create Tech Products Customers Love

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Creare prodotti e servizi per catturare i clienti (Hooked)

Rivoluzione OKR: Scopri il metodo degli obiettivi e risultati chiave, per misurare quello che conta davvero

Escaping the Build Trap: How Effective Product Management Creates Real Value

Delivering Happiness: A Path to Profits, Passion and Purpose

Traction

Manuale di design thinking

The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany

Lean Customer Development: Building Products Your Customers Will Buy

Kanban: How to Visualize Work and Maximize Efficiency and Output with Kanban, Lean Thinking, Scrum, and Agile

Project Management for the Unofficial Project Manager

The Professional Product Owner: Leveraging Scrum as a Competitive Advantage

Agile per tutti

Sprint: How To Solve Big Problems and Test New Ideas in Just Five Days

Fare il doppio in metà tempo

Il quinto paradigma. Come trasformare la propria azienda in un'organizzazione agile

Agile Product Management with Scrum: Creating Products That Customers Love

Own Your Culture: How to Define, Embed and Manage your Company Culture

The Culture Code: The Secrets of Highly Successful Groups

Culture Decks Decoded: Transform your culture into a visible, conscious and tangible asset

Leading: Lessons in leadership from the legendary Manchester United manager

Il potere delle persone: Costruire una cultura di libertà e responsabilità

Company culture. Il sistema operativo che fa crescere le aziende

No Rules Rules: Netflix and the Culture of Reinvention

Extreme Teams: Why Pixar, Netflix, Airbnb, and Other Cutting-Edge Companies Succeed Where Most Fail

5 livelli della leadership

Build an A-Team: Play to Their Strengths and Lead Them Up the Learning Curve

Fare i manager rimanendo brave persone. Istruzioni per evitare la fine del mondo

Olivetti le fabbriche di bene

77 competenze di management

Visual management. Le 5 S per gestire a vista

Lean Six Sigma

The Toyota Way: Fourteen Management Principles from the World's Greatest Manufacturer

Life Cycle Management (LCA Compendium – The Complete World of Life Cycle Assessment)

Il process mapping in pratica. Descrivere i processi in modo intuitivo. Individuare lacune, inefficienze, doppioni. Formalizzare le procedure

Analisi e ottimizzazione dei processi aziendali. Metodi e strumenti software per il Business Process Management

Guida Al Project Management Body of Knowledge: Guida Al Pmbok

Value-Creating Growth: How to Lift Your Company to the Next Level of Performance

The connected company

Build a Business, Not a Job: Grow Your Business & Get Your Life Back

Lean It Partnering: how partners create value by developing a Lean culture for IT supply and management

Visual Meetings: How Graphics, Sticky Notes and Idea Mapping Can Transform Group Productivity

Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers

Make Space: How to Set the Stage for Creative Collaboration

Corporate Rebels: Make work more fun

Leadership

La cultura del feedback: Dare e ricevere feedback con efficacia ed eleganza per stimolare lo sviluppo professionale ed organizzativo

La cultura del feedback: Dare e ricevere feedback con efficacia ed eleganza per stimolare lo sviluppo professionale ed organizzativo

Agile People. Un approccio radicale per HR & manager

Partire dal perché. Come tutti i grandi leader sanno ispirare collaboratori e clienti

Le armi della persuasione

Come parlare in pubblico e convincere gli altri

Come trattare gli altri e farseli amici

Fattore 1%: Piccole abitudini per grandi risultati

Il potere delle abitudini

chi ha spostato il mio formaggio

Riconqiusta il tuo tempo

  • cristian@cristianboin.com

“Pensare è facile, agire è difficile, e mettere i propri pensieri in pratica è la cosa più difficile del mondo.”

RISORSE

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