Per cercare un libro puoi cliccare CTRL+F (o CMD+F da Mac) e scrivere il titolo o il tema di tuo interesse e vedere se fa parte della mia lista. No Rules Rules: Netflix and the Culture of Reinvention Company culture. Il sistema operativo che fa crescere le aziende Il potere delle persone: Costruire una cultura di libertà e responsabilità Extreme Teams: Why Pixar, Netflix, Airbnb, and Other Cutting-Edge Companies Succeed Where Most Fail 5 livelli della leadership Corporate Rebels: Make work more fun Fare i manager rimanendo brave persone. Istruzioni per evitare la fine del mondo Olivetti le fabbriche di bene Be Our Guest: Perfecting the Art of Customer Service Lezioni di leadership creativa. I segreti che ho imparato come CEO di Walt Disney The Wonderful World of Customer Service at Disney 55 Ways to Add Disney Magic to your Organization Posizionamento: la battaglia per le vostre menti Le 22 immutabili leggi del marketing Visual Hammer: Nail your brand into the mind with the emotional power of a visual The fall of advertising The Cult of the Customer: Create an Amazing Customer Experience that Turns Satisfied Customers into Customer Evangelists Rivoluzione OKR: Scopri il metodo degli obiettivi e risultati chiave, per misurare quello che conta davvero The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money Mapping Experiences: A Guide to Creating Value through Journeys, Blueprints, and Diagrams Kanban: How to Visualize Work and Maximize Efficiency and Output with Kanban, Lean Thinking, Scrum, and Agile Project Management for the Unofficial Project Manager The Professional Product Owner: Leveraging Scrum as a Competitive Advantage Agile per tutti Come funziona il Content Marketing spiegato in modo semplice. Una guida per comprendere i principi del Content Marketing Chi ha paura del Content Marketing? 7 paure che bloccano professionisti e imprenditori nella produzione di contenuti Youtility: Why Smart Marketing Is about Help Not Hype Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less Cashvertising. Come usare più di 100 segreti di psicologia delle agenzie pubblicitarie per vendere qualsiasi cosa a chiunque Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees Customer Understanding: Three Ways to Put the "Customer" in Customer Experience (and at the Heart of Your Business) Il metodo Machiavelli The Customer Support Handbook Five Star Service: How to deliver exceptional customer service Customer Understanding: Three Ways to Put the "Customer" in Customer Experience (and at the Heart of Your Business) The Effortless Experience: Conquering the New Battleground for Customer Loyalty Scaling Up: How a Few Companies Make It...and Why the Rest Don't Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies: The Lightning-Fast Path to Building Multi-Billion-Dollar Scaleups Scale: Seven Proven Principle to Grow Your Business and Get Your Life Back Le 24 chiavi della crescita. Come creare un business digitale scalabile e redditizio The Challenger Sale: Taking Control of the Customer Conversation Would You Do That to Your Mother?: The "Make Mom Proud" Standard for How to Treat Your Customers Customer Understanding: Three Ways to Put the "Customer" in Customer Experience (and at the Heart of Your Business) The Power of Moments: Why Certain Experiences Have Extraordinary Impact Subscription Marketing: Strategies for Nurturing Customers in a World of Churn Invisible Selling Machine Built to sell Marketing agenda Ask: The Counterintuitive Online Method to Discover... Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels Growth hacking Marketing Growth hacker Creare modelli di business Value proposition design Innovator's Dilemma: When New Technologies Cause Great Firms to Fail Innovator's Solution: Creating and Sustaining Successful Growth The Sticking Point Solution : 9 Ways to Move Your Business from Stagnation to Stunning Growth in Tough Economic Times The ultimate sales letter The ultimate marketing plan The ultimate marketing plan Gli indicatori di prestazione del negozio. I numeri che orientano le decisioni ROI from CRM: It's about sales process, not just technology Do you CRM me? An Analytical Guide to Customer Relationship Management Finalmente ho capito come leggere un bilancio The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth Partire leggeri. Il metodo Lean Startup: innovazione senza sprechi per nuovi business di successo Zero to one The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company Leadership La cultura del feedback: Dare e ricevere feedback con efficacia ed eleganza per stimolare lo sviluppo professionale ed organizzativo La cultura del feedback: Dare e ricevere feedback con efficacia ed eleganza per stimolare lo sviluppo professionale ed organizzativo Agile People. Un approccio radicale per HR & manager Lean B2B: Build Products Businesses Want (Customer Development & Lean Startup in B2B) The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you Product Roadmaps Relaunched: A Practical Guide to Prioritizing Opportunities, Aligning Teams, and Delivering Value to Customers and Stakeholders Strategize: Product Strategy and Product Roadmap Practices for the Digital Age INSPIRED: How to Create Tech Products Customers Love Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers Creare prodotti e servizi per catturare i clienti (Hooked) The Customer Experience Book: How to design, measure and improve customer experience in your business Escaping the Build Trap: How Effective Product Management Creates Real Value Delivering Happiness: A Path to Profits, Passion and Purpose Traction Manuale di design thinking The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany Lean Customer Development: Building Products Your Customers Will Buy Sprint: How To Solve Big Problems and Test New Ideas in Just Five Days Fare il doppio in metà tempo Il quinto paradigma. Come trasformare la propria azienda in un'organizzazione agile Agile Product Management with Scrum: Creating Products That Customers Love Own Your Culture: How to Define, Embed and Manage your Company Culture The Culture Code: The Secrets of Highly Successful Groups Culture Decks Decoded: Transform your culture into a visible, conscious and tangible asset Leading: Lessons in leadership from the legendary Manchester United manager 77 competenze di management Visual management. Le 5 S per gestire a vista Lean Six Sigma The Toyota Way: Fourteen Management Principles from the World's Greatest Manufacturer Life Cycle Management (LCA Compendium – The Complete World of Life Cycle Assessment) Il process mapping in pratica. Descrivere i processi in modo intuitivo. Individuare lacune, inefficienze, doppioni. Formalizzare le procedure Analisi e ottimizzazione dei processi aziendali. Metodi e strumenti software per il Business Process Management Guida Al Project Management Body of Knowledge: Guida Al Pmbok Value-Creating Growth: How to Lift Your Company to the Next Level of Performance The connected company Build a Business, Not a Job: Grow Your Business & Get Your Life Back Lean It Partnering: how partners create value by developing a Lean culture for IT supply and management Visual Meetings: How Graphics, Sticky Notes and Idea Mapping Can Transform Group Productivity Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers Make Space: How to Set the Stage for Creative Collaboration Build an A-Team: Play to Their Strengths and Lead Them Up the Learning Curve The Opportunity Analysis Canvas Venture Capital Deal Terms: A guide to negotiating and structuring venture capital transactions Founder’s Pocket Guide: Startup Valuation Startup Evolution Curve From Idea to Profitable and Scalable Business: Startup Marketing Manual Web Analytics 2.0 Lean analytics Metodo Design Marketing: Analizzare i micro-dati per testare e scalare strategie di mercato Buyer personas. Comprendi le scelte d'acquisto dei clienti con interviste e Modello Eureka! The Art of SEO: Mastering Search Engine Optimization Google Ads agile. Ottimizza le tue campagne in 3 passaggi Up App Selling: Fidelizza e acquisisci nuovi clienti con le APP Email Marketing - Acquisisci clienti e aumenta le tue vendite Partire dal perché. Come tutti i grandi leader sanno ispirare collaboratori e clienti Le armi della persuasione Come parlare in pubblico e convincere gli altri Come trattare gli altri e farseli amici Fattore 1%: Piccole abitudini per grandi risultati Il potere delle abitudini chi ha spostato il mio formaggio Riconqiusta il tuo tempo Conversion Rate Optimization. Aumentare le revenue del tuo sito attraverso la CRO Lean Ux Landing page efficace Usabilità. Individuare e risolvere i problemi Ogilvy on Advertising Il libretto rosso del grande venditore. I 12 comandamenti e mezzo del successo commerciale My Life in Advertising and Scientific Advertising Reality in advertising